Resources for Tour Operators, Trip Designers, and DMCs

Before creating tailor-made itinerary travel software, the Tourwriter founders began as inbound tour operators.

That’s why we’re continually building our resource kit with the latest industry news, customised itinerary software tools and best practice business guides specially designed to help you grow your travel agency, tour operator or DMC business.

Tour operator digital marketing strategy

Tour operator digital marketing strategy guide – part 2: the how

Social media, paid advertising, website design, and email marketing...it's enough to make your head spin. In Part 2 of this 2-part series, we explore what makes up a digital marketing strategy and provide you with some actionable tips to bring into your business.

Digital marketing strategy for tour operators

The tour operators’ guide to creating a digital marketing strategy – part 1: the why

Creating a digital marketing strategy is one of those things that’s more than likely on your ‘To Do’ list, but often gets put aside for the more pressing issues your business encounters in the day-to-day. You know you’ve got to get it done but it often falls into the too hard basket, right?

tour operator digital security

HTTPS: Why tour operators need to pay attention to web security

We know how important your digital presence is when it comes to attracting new and returning customers. In fact, over 90% of travelers look online when researching in preparation for their trips...Getting your website right will inevitably set you and your business up for success going forward.

travel agency software

Year in review: Our top resources for tour operators and travel agents from 2017

Keeping with tradition we at Tourwriter have taken some time out in January to reflect on 2017 and take a look through our highlights from our blog. So without further ado, here is our year in review...

How do Tour Operators Maximise Profit

How to maximise your profitability throughout the year

Seasonality...it’s the nature of the travel industry. For some tour operators it manifests as extreme peaks and troughs, and for others, it’s less severe. Regardless of where you find yourself on the spectrum, the ups and downs of travel shouldn’t have to affect your business's bottom line. Careful planning, thoughtful strategy, and establishing flexible processes can help your tour operator business maintain its profitability throughout the low seasons. This blog will walk you through a few ways you can maintain your business's profitability between seasons.

Tour Operators 2018

What 2018 holds for tour operators

We say it at the end of every year...but 2017 really has been an enormous year! From the unprecedented ‘Trump Slump’ through to record breaking weather events and temperatures, tour operators really have had their fair share of hurdles over the past 12 months. Naturally, you’ve overcome those hurdles and here you are, ready to take on 2018!

tour operator software

How to master email marketing for tour operators

Email marketing has grown in popularity over the past 5 years. Its uprise is mostly attributed to the explosion of growth and sophistication in the marketing technology sector, which has grown by at least 40% every year for the past 3 years. Email marketing, although once considered ‘old and outdated’ is certainly back in vogue, with over 80% of businesses reporting that they currently use email marketing.

travel agency quote software

5 ways to easily enhance the visibility of your tour operator website

Having a solid marketing strategy should be one of the cornerstones of your tour operator business, but let’s be honest...sometimes it all gets a bit overwhelming. Marketing is such a broad topic - it covers everything from your website and visibility online, all the way through to your pricing and colour palate...you’re probably sweating already just thinking about it all. Combined with all of the other things you have to manage day-to-day, there’s no surprises that marketing sometimes takes a back seat when things inevitably get busy.

itineraries tips

How to create powerful travel itineraries: Our tips and templates

There’s no secrets here...itineraries are sort of our thing. We live and breathe them every day, and have been developing software that makes it easier to create them for over 10 years. We’ve helped create thousands of itineraries, from the simplest single day trips, through to complex multi-destination tailor-made itineraries …. you could say we’ve learnt a thing or two along the way!

Why using excel may be harming your tour operator business

The Microsoft Office suite is currently used by over 1.2 billion people. It touches almost every industry in the world, and the travel industry is no exception. When things start to get busy, and you inevitably start to expand your operations is when using it for you back office processes can cause growing pains.

Create quotes that sell more travel

Create quotes that sell more travel

Quotes allow a prospective buyer to see a breakdown of costs before they purchase your products or services - pretty simple, right? Perhaps not… At Tourwriter we’ve seen thousands of tour operator quotes: the good, the bad and the ugly! There is a big difference between a quote that just ‘does the job’ and one that sells more business, so we’ve put together what we’ve learnt over the years into this article so you too can create beautiful quotes that sell more!

fragmentation

Understanding travel industry fragmentation

‘Fragmentation’ - Is it just another business buzzword... Or is it something that we in the travel industry should be paying attention to? At Tourwriter we wanted to explore this concept further to better understand what Fragmentation is, how it is affecting the travel industry, and provide you with some ways you can prepare your business for the industry's changing landscape.

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