Blog resource library for tour operators and travel agents
Email marketing has grown in popularity over the past 5 years. Its uprise is mostly attributed to the explosion of growth and sophistication in the marketing technology sector, which has grown by at least 40% every year for the past 3 years. Email marketing, although once considered ‘old and outdated’ is certainly back in vogue, with over 80% of businesses reporting that they currently use email marketing.
Having a solid marketing strategy should be one of the cornerstones of your tour operator business, but let’s be honest…sometimes it all gets a bit overwhelming. Marketing is such a broad topic – it covers everything from your website and visibility online, all the way through to your pricing and colour palate…you’re probably sweating already just thinking about it all. Combined with all of the other things you have to manage day-to-day, there’s no surprises that marketing sometimes takes a back seat when things inevitably get busy.
There’s no secrets here…itineraries are sort of our thing. We live and breathe them every day, and have been developing software that makes it easier to create them for over 10 years. We’ve helped create thousands of itineraries, from the simplest single day trips, through to complex multi-destination tailor-made itineraries …. you could say we’ve learnt a thing or two along the way!
The Microsoft Office suite is currently used by over 1.2 billion people. It touches almost every industry in the world, and the travel industry is no exception. When things start to get busy, and you inevitably start to expand your operations is when using it for you back office processes can cause growing pains.
Quotes allow a prospective buyer to see a breakdown of costs before they purchase your products or services – pretty simple, right? Perhaps not…
At Tourwriter we’ve seen thousands of tour operator quotes: the good, the bad and the ugly! There is a big difference between a quote that just ‘does the job’ and one that sells more business, so we’ve put together what we’ve learnt over the years into this article so you too can create beautiful quotes that sell more!
‘Fragmentation’ – Is it just another business buzzword… Or is it something that we in the travel industry should be paying attention to? At Tourwriter we wanted to explore this concept further to better understand what Fragmentation is, how it is affecting the travel industry, and provide you with some ways you can prepare your business for the industry’s changing landscape.
We’ve put together the following guide to help get you through the foggy early stages of looking for tour operator software. From understanding what you’re investing in, through to calculating how much you should be spending, you’ll be an expert in no time!
With the announcement that 4 brand new reports have been added to the Tourwriter suite of reports, we thought it was about time we talked about why we think reports rock!
It certainly is CRM season at Tourwriter! We’re hot off the back of our latest product update, where we added tonnes of new features designed to give Tour Operators more flexibility – all the tech excitement got us thinking, using Customer Relationship Management software in your Tour Operator business shouldn’t be this confusing!
Customer Relationship Management software or CRM – some would say it’s a necessary evil, others would say it’s the key to the strong bonds they’ve built with their customer base. Regardless of where you sit on the spectrum it’s something that all tour operators are (or should be) using.