Blog resource library for tour operators and travel agents
How to be faster than your competitors every single time
Getting a quote out in a timely manner can be the difference between winning the deal, or letting it go to a competitor. This is all too true when it comes to the travel industry; Tour operators are competing with self-service online options that promise speed, as well as a growing consumer desire for instant gratification…it’s a tough world out there!
Fortunately, when it comes to speeding up your pre-sales processes, there are several things you can implement in your business to get your prospective customers moving through the sales funnel quicker.
Tour operator digital marketing strategy guide – part 2: the how
Social media, paid advertising, website design, and email marketing…it’s enough to make your head spin. In Part 2 of this 2-part series, we explore what makes up a digital marketing strategy and provide you with some actionable tips to bring into your business.
The tour operators’ guide to creating a digital marketing strategy – part 1: the why
Creating a digital marketing strategy is one of those things that’s more than likely on your ‘To Do’ list, but often gets put aside for the more pressing issues your business encounters in the day-to-day. You know you’ve got to get it done but it often falls into the too hard basket, right?
HTTPS: Why tour operators need to pay attention to web security
We know how important your digital presence is when it comes to attracting new and returning customers. In fact, over 90% of travelers look online when researching in preparation for their trips…Getting your website right will inevitably set you and your business up for success going forward.
Year in review: Our top resources for tour operators and travel agents from 2017
Keeping with tradition we at Tourwriter have taken some time out in January to reflect on 2017 and take a look through our highlights from our blog. So without further ado, here is our year in review…
How to maximise your profitability throughout the year
Seasonality…it’s the nature of the travel industry. For some tour operators it manifests as extreme peaks and troughs, and for others, it’s less severe. Regardless of where you find yourself on the spectrum, the ups and downs of travel shouldn’t have to affect your business’s bottom line. Careful planning, thoughtful strategy, and establishing flexible processes can help your tour operator business maintain its profitability throughout the low seasons. This blog will walk you through a few ways you can maintain your business’s profitability between seasons.
What 2018 holds for tour operators
We say it at the end of every year…but 2017 really has been an enormous year! From the unprecedented ‘Trump Slump’ through to record breaking weather events and temperatures, tour operators really have had their fair share of hurdles over the past 12 months. Naturally, you’ve overcome those hurdles and here you are, ready to take on 2018!
How to master email marketing for tour operators
Email marketing has grown in popularity over the past 5 years. Its uprise is mostly attributed to the explosion of growth and sophistication in the marketing technology sector, which has grown by at least 40% every year for the past 3 years. Email marketing, although once considered ‘old and outdated’ is certainly back in vogue, with over 80% of businesses reporting that they currently use email marketing.
5 ways to easily enhance the visibility of your tour operator website
Having a solid marketing strategy should be one of the cornerstones of your tour operator business, but let’s be honest…sometimes it all gets a bit overwhelming. Marketing is such a broad topic – it covers everything from your website and visibility online, all the way through to your pricing and colour palate…you’re probably sweating already just thinking about it all. Combined with all of the other things you have to manage day-to-day, there’s no surprises that marketing sometimes takes a back seat when things inevitably get busy.
How to create powerful travel itineraries: Our tips and templates
There’s no secrets here…itineraries are sort of our thing. We live and breathe them every day, and have been developing software that makes it easier to create them for over 10 years. We’ve helped create thousands of itineraries, from the simplest single day trips, through to complex multi-destination tailor-made itineraries …. you could say we’ve learnt a thing or two along the way!