The Better Travel Manifesto

We have a chance to change the way people travel. Help us shape the future of tourism, creating better travel for all.

Take the pledge

Tourwriter created the Better Travel Pledge to encourage others to think about their role in tourism and how they can contribute to the advancement and longevity of our industry.

By taking the pledge, you are making a commitment to help create opportunities for better travel that will benefit everyone. You can use the pledge to guide your decisions, sculpt your experiences, inspire your employees, and showcase your vision for a more sustainable tourism industry to the world.

Our vision for the future of tourism

meaningful travel icon

Better travel is meaningful.

Enriching experiences that educate, enlighten and inspire travellers, creating lifelong memories.

responsible travel icon

Better travel is responsible.

Travel that ensures the natural, economic and socio-cultural elements of destinations are left better than how they were found.

refined travel icon

Better travel is refined.

Expert travel designers showcasing the most considered services, people and places within a destination and travel niche.

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Better travel is tailor-made.

Meticulously crafted by those who are obsessed with tailoring the travel experience to the personality and preferences of every one of their travellers.

Recent pledges

When facing challenges and hurdles, one has two choices: giving up or innovating to overcome whatever stands in your way. I’m taking the pledge because we all need to promote and support sustainability, including our travel and tourism industry.

Pierre Malou


I am taking the pledge because I believe in order for our industry to be sustainable for generations to come, changes need to be made. Focussing on a more responsible experience that puts more back than we take is the best way forward.

Lara Simmons


I am taking the pledge because I want to help create an industry that cares about and gives back to the communities and environments it relies on. So that future generations are not just supportive of tourism but are proud of what tourism becomes.

Samantha McGhie


I am taking the pledge because, as an employee in the tourism industry, I believe it is my responsibility to do what I can to improve the travel experience for all.

Alyssa Serignese


Kaiteriteri is a recreation Reserve, based on the door step of the Abel Tasman National Park. We are taking the pledge to ensure that we have the best offering to our customers whilst maintaining a light footprint on our environment.

Ali Kimber, Kaiteriteri Recreation Reserve


I'm taking the pledge because I believe travel can improve the well-being of communities and contribute to wildlife conservation.

Edison Ndayambaje, Bamboo Ecotours


I am taking this pledge because I care deeply about the communities and environment of the areas that I, and my clients, enjoy visiting so much. I believe it is important that the legacy of tourism should be a positive one for people and places.

Greg Kain, Guided Tours of Scotland

guided tours of scotland

I am taking the pledge because travel is not one-size fits all. Each experience should be authentic and unique, like humans are, while preserving and respecting the character and integrity of the destinations explored.

Robin Glaeser, InquisiTours


Take the pledge

Take the pledge today to receive free resources and a digital badge you can display anywhere you wish. Show your support and stand alongside other dedicated tourism professionals to help build a better future for travel.