Blog resource library for tour operators and travel agents
Why your tour operator business should invest in customer reviews – and where to start.
It’s commonplace for tour operators, travel agents and DMC’s to invest in customer feedback and customer reviews. But do you really need them? Absolutely – here’s why
Why your marketing budget should include travel trade shows this year
For a tour operator business, when it comes to setting budgets and deciding where to invest your time and money each year, the value of travel trade shows may not always be clear. Let us give you three reasons why you should attend a trade show in 2019.
Travel trends in 2019: What to expect and how to prepare
In this blog we explore some of the biggest trends expected in 2019, discuss how they will affect tour operators and provide you with valuable resources to help get you prepared. From sustainable travel to better digital security – there’s a lot to come in the next 12 months.
Why tour operators focusing on a niche market are thriving
Business is evolving and a simple market segment no longer holds the same strategic impact than it once did. In today’s competitive climate a niche market looks a lot more specific; it seems the question is no longer ‘is this niche broad enough for my tour operator business to profit’, and instead, ‘can this niche be even more focused?’
Tourism industry statistics for 2018 and beyond
Future proofing your tour operator business for years to come requires continual evolution. In this blog we’ve compiled some of the industry’s most important statistics and trends so you can keep abreast of the changes likely to affect your travel business in 2018 and beyond.
Why your customer’s next holiday might be a bike tour
No longer reserved for the adventure seeking athletic travellers of the world; bike tours are quickly becoming a staple in the tourism industry. In this blog we take a look at this niche market, uncover some of the driving forces behind it’s growth and let you in on some helpful ways your business can leverage this unique opportunity.
The women’s travel phenomenon
What was once considered ‘daring’ is now becoming status quo as more women than ever are opting to travel in women only groups. Here’s how your tour operator business can get involved.
How tour operators can use Instagram to increase sales
15 years ago, most travel plans started with a guide book. Today, it probably starts with a ‘like’. Instagram is exploding in the travel space and your customers are most likely already here. Explore the world of Instagram, why you should get involved, and how to go about it.
How website security can impact your marketing efforts
Is your tour operator website secure? The latest changes to Google’s algorithm means insecure websites are being penalised. Find out why web security is important for your business and what you can do to stay ahead of the competition
How tour operators can enhance the customer journey
While a bad customer service experience can have lasting negative impacts on your business, positive experiences can create loyal advocates for your brand for years to come. Explore our customer service tips and learn how to delight them in their journey.