Business is evolving and a simple market segment no longer holds the same strategic impact than it once did. In today's competitive climate a niche market looks a lot more specific; it seems the question is no longer ‘is this niche broad enough for my tour operator business to profit’, and instead, ‘can this niche be even more focused?’
Future proofing your tour operator business for years to come requires continual evolution. In this blog we’ve compiled some of the industry’s most important statistics and trends so you can keep abreast of the changes likely to affect your travel business in 2018 and beyond.
No longer reserved for the adventure seeking athletic travellers of the world; bike tours are quickly becoming a staple in the tourism industry. In this blog we take a look at this niche market, uncover some of the driving forces behind it’s growth and let you in on some helpful ways your business can leverage this unique opportunity.
What was once considered ‘daring’ is now becoming status quo as more women than ever are opting to travel in women only groups. Here’s how your tour operator business can get involved.
15 years ago, most travel plans started with a guide book. Today, it probably starts with a ‘like’. Instagram is exploding in the travel space and your customers are most likely already here. Explore the world of Instagram, why you should get involved, and how to go about it.
Is your tour operator website secure? The latest changes to Google’s algorithm means insecure websites are being penalised. Find out why web security is important for your business and what you can do to stay ahead of the competition
While a bad customer service experience can have lasting negative impacts on your business, positive experiences can create loyal advocates for your brand for years to come. Explore our customer service tips and learn how to delight them in their journey.
Like most sectors of the travel industry, the cruise industry is rapidly expanding and changing as travel becomes accessible for an ever-increasing number of people. Learn a bit about how the industry has expanded, how a tour operator can get involved and what the cruise industry could look like in the future.
