Tourwriter vs Other DMC and Tour Operator Software Comparison
The Complete 2025 Comparison for Multi-Day and Free and Independent Travel (FIT) Operators and DMCs.

On this page
- What is tour operator software and who needs
- Compare your options
- Manual tools & spreadsheets
- In-house & bespoke systems
- Itinerary builders (Travefy, Wetu, Axus)
- Enterprise back-office systems
- Full-suite tour operator platforms
- Activity & OTA platforms
- Why operators switch to Tourwriter
- Expected results
- Next steps
- FAQs
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The Complete 2025 Comparison for Multi-Day & FIT Operators
TL;DR Summary
There are 6 types of software used by travel agents, tour operators and destination management companies. The software for you depends on the types of trips you deliver and the maturity and ambitions of your business.To get a recommendation on the best software for your operation, read this guide or get in touch. Tourwriter works exclusively with travel businesses designing multi-day, FIT-only travel. Tourwriter offers high-levels of customer support acting as a partner in operational excellence, not just a software provider.
If you design multi-day, tailor-made trips, you are balancing a lot. Supplier contracts, changing rates, travellers with specific needs, and a brand that must feel consistent and premium on every itinerary. Many operators begin with spreadsheets and documents, then add an itinerary builder or booking engine later. Over time that patchwork creates friction.
Tourwriter tour operator software was built to remove that friction. It connects itinerary design, pricing, supplier management, CRM, operations and reporting in one platform. This page is your complete guide for any tour operator software comparison or research into the best tour operator software for multi day trips.
What is tour operator software and who needs it?
Tour operator software helps you design trips, cost them, manage suppliers, send quotes, confirm bookings and monitor financial performance. It becomes important once you move beyond a single advisor managing everything in spreadsheets.
You will benefit from this kind of software if you:
- Sell multi-day, tailor made or FIT itineraries
- Work with several suppliers, DMCs and accommodations per trip
- Need consistent, reusable pricing instead of one off manual calculations
- Want clear records of who was quoted which version and at what margin
- Plan to grow the business or prepare it for sale
Tourwriter sits in the “full suite” category of tour operator software or DMC software for FIT and multi day operators. It is designed as a complete system of record giving your team one place to optimise workflows instead of adding small tools piece by piece.
“Tourwriter has been a game-changer for our growing travel agency. The software’s ease of use and powerful features have helped us work more efficiently and enhance our brand.”
Maria Laura C., Owner and Managing Director, Fantastica Italia
Read more Tourwriter reviews on Capterra
Compare your options
The market typically falls into six categories. Understanding where each one fits makes it easier to see whether Tourwriter matches your needs.
| Category | Where it helps | Where it struggles | How Tourwriter compares |
|---|---|---|---|
| Manual processes Spreadsheets, Word, PDFs |
Start up phase, very small teams | High risk of errors, slow quoting, no shared CRM or reporting | Tourwriter centralises pricing, suppliers and traveller data. |
| In house systems | Highly specific internal workflows | Ongoing development, maintenance, limited benchmarking | Tourwriter evolves with industry needs and requires no engineering resources. |
| Itinerary builders Travefy, Wetu, Axus |
Visual client proposals | Pricing and operations usually handled elsewhere | Tourwriter combines client-ready itineraries with integrated costing and supplier management. |
| Enterprise systems Tourplan & similar |
Complex group operations & accounting | Heavy implementations, often require separate itinerary publishing | Tourwriter is easier to adopt and includes built-in publishing. |
| Full suite platforms Ezus, Peak15, Travelogic, Moonstride |
All-in-one workflow | FIT focus varies between vendors | Tourwriter is purpose-built for FIT and tailor-made journeys and offers one to one support from industry experts. |
| Activity/OTA tools Bókun, Rezdy, FareHarbor |
Short activities, ticketing & OTA distribution | Limited for multi-day, multi-supplier itineraries | Tourwriter is designed for complex multi-day travel design. |
Manual tools & spreadsheets
Spreadsheets and documents are familiar and inexpensive at the beginning. Problems grow as soon as more than one person needs to update or interpret them.
Common issues include:
- Version conflicts between files
- Accidental formula changes disrupting margins
- Lost context when someone is away
- No quick overview of active quotes and profitability
- Hours lost rebuilding the same formatting
“We did start with spreadsheets… I was paying all the invoices from our spreadsheets and it was just nuts.”
Karen Jefferson, Co-Founder & Operations Lead, Ahipara Luxury Travel
Read how Ahipara moved from spreadsheets
Dedicated tour operator software gives you one system for:
- Rate and contract storage
- Consistent markups
- Branded itineraries
- Enquiry and booking history
In-house or bespoke systems
Building your own system gives control but also long-term responsibilities. These include maintenance, security, backups, developer turnover and matching industry changes.
Before building in-house consider:
- Ongoing maintenance cost, particularly when adapting to new waves of tech advances like the move to the cloud or the move to AI
- Who maintains the code later
- How you manage backups and uptime
- How quickly you can evolve when business needs change
- Whether you can hire developers with travel understanding
Choosing a platform like Tourwriter means you share the cost of development with many operators and gain features driven by global best practice.
“Tourwriter replaced spreadsheets, centralised planning, and now syncs with Xero accounting.”
Genevieve Sheehan, Founder & CEO, Sheenco Travel
Read the Sheenco Travel growth story
Itinerary builders (Travefy, Wetu, Axus)
These tools create attractive, mobile-friendly itineraries and proposals. Many Tourwriter customers moved from these tools once they realised pricing and operations sit outside them.
Signs you’ve outgrown an itinerary builder:
- Pricing must be done in a spreadsheet
- Supplier contracts live in email
- Tasks tracked separately
- Reporting is manual
“Wow factor matters… Tourwriter itineraries deliver higher conversions than PDFs and other software.”
Sam Lister, Founder, Tailormade
See how Tailormade achieved a 42% conversion rate
The Tourwriter itinerary builder uses live rates, markups and product data and keeps all communications and tasks in one place.
Enterprise back-office systems
Tools like Tourplan work well for wholesalers with large volumes and complex accounting. They can be clunky and antiquated, slow to learn and to onboard with. They are too heavy for small or medium-sized FIT operators who want to stay agile and adapt to the rapidly changing technology environment. They require long term commitments (e.g. 10 years plus) for your business to see any value.
Typical drawbacks:
- Expensive, lengthy implementation
- Large feature sets that feel heavy and impossible to learn
- Separate tools needed for publishing itineraries
Tourwriter delivers the operations multi-day teams need without enterprise-level complexity and includes modern itinerary publishing by default.
Full-suite platforms (Ezus, Peak15, Travelogic, Moonstride)
This is the closest category to Tourwriter. When comparing full-suite tools, ask:
- Does it feel natural for multi-day travel designers
- Is the itinerary modern and flexible
- Is it easy to build complex quotes with the necessary mark-ups and margins
- How strong is onboarding and support
“Tourwriter allows us to spend more time listening to the client… if we were working on a spreadsheet and Word, we just wouldn’t have the time.”
Karen Jefferson, Co-Founder & Operations Lead, Ahipara Luxury Travel
See how Ahipara aligned operations and finance
Tourwriter is designed to meet the very specific needs of luxury and bespoke tour operators and DMCs. Every part of the product and workflows is designed and optimised around how the best of the best operate in the luxury and bespoke travel industry. Tourwriter provides dedicated support for every customer delivered by industry experts (ex-managing directors and travel designers).
Activity & OTA platforms (Bókun, Rezdy)
Activity platforms excel at simple day tours. Day trips for big groups, selling on trip advisor or platforms? they are a great choice. They fall short when handling any complexity and are not for multi-day itineraries or custom pricing.
Tourwriter is a better fit when:
- Trips span multiple days and suppliers
- You sell complex, customised travel
- You are focused on high margin trips for 1-2 people or small groups
“With Tourwriter we are first to respond with a bespoke, fully quoted itinerary.”
Paul Tavener, Founder, Marvellous Escapes
Read how Marvellous Escapes speeds up rail itineraries
Why operators switch to Tourwriter
Common themes across reviews and interviews include:
- Speed: Quotes go out faster
- Accuracy: Live rates and markup rules
- Brand: Consistent, premium itineraries
- Control: Clear conversion and profit insights
- Focus: More time designing trips, less time maintaining spreadsheets
Explore Tourwriter for tailor-made tour operators for more insight.
Expected results after implementation
- Shorter time to first proposal
- Less manual entry
- Clear margin insights
- Lower risk when staff are away
- Better traveller experience
“We provide the price alongside a proposed itinerary within 24 hours of receiving the traveller’s enquiry.”
Angela Vigil, Sales Manager, CaramelTrail
See how CaramelTrail combine speed and bespoke travel
What to do next
Choosing a new software platform means commiting to change for your business. It is a big decision that the entire team needs to be on board with. Make sure you choose a platform that is tailored to the type of business you want to become and that offers the right onboarding and support processes to ensure you and your team are successful.
If you are a tour operator or DMC designing complx, multi-day itineraries for free and independent travellers and are interested in Tourwriter we would love to chat. If you are not sure what is best for you we can help point you in the right direction.
Book in a software consultation or send us an email at sales@tourwriter.com.
Frequently Asked Questions / FAQs
Is Tourwriter only an itinerary builder?
Tourwriter includes one of the best itinerary designers in the industry and so much more. With Tourwriter you not only get a drag and drop itinerary builder, but also smart, automated pricing, supplier, product and rate management, tasks, CRM and reporting.
How much does Tourwriter cost?
Pricing is tailor-made for each Tourwriter customer to ensure the best fit for your business. Our 3 plans all include the essentials for running a luxury tour operator business with flexible add-ons. Get in touch for a personalised quote or check out our plans page for the details.
Can Tourwriter replace our CRM?
Tourwriter is a core system of record, designed to make it easy and fast for tour operators and DMCs to run their business. It includes core CRM features tailored specifically for travel businesses. Manage your contact database (agents, suppliers, travellers), automated supplier emails, traveller enquiries, tasks and more directly in Tourwriter.
How long does implementation take?
Most teams build live itineraries within weeks and our team are constantly finessing our onboarding process, incorporating the latest and greatest technology and processes to make sure it is quick and easy to get started.
Does Tourwriter integrate with payment gateways?
Tourwriter seamlessly integrates with Stripe. Include a “pay deposit” button on all your itineraries.
Does Tourwriter integrate with accounting app?
Tourwriter is the only tour operator software that integrates with Xero, a leading Accounting software for small and medium businesses. Our two-way integration allows you to seamlessly sync invoices and payment details between the two systems in realtime so your operations, sales and accounts teams are never out of sync. Read a detailed report on how the integraiton works for one of our customers, Ahipara.

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