William Wright

William joined Tourwriter in 2025 as a Sales Development Representative, and has since moved into an Account Executive role, based at the company's European hub in London. He works with tour operators and travel businesses across the UK and Europe, helping them work out whether Tourwriter is the right fit before they commit.

Day to day, William handles both outbound prospecting and the pre-qualification of inbound enquiries. He runs discovery calls and product demos with operators who are evaluating travel software for the first time, as well as those who have outgrown their current tools and are looking for something more capable.

William works closely with Jordan Edwards, Tourwriter's Head of Sales. Together they focus on the UK and European market, where demand for sophisticated itinerary software has grown significantly as boutique operators look to scale without adding headcount.

William has represented Tourwriter at four major travel industry events: Travel Tech London, WTM London, ITB Berlin, and Scottish Golf Tourism Week. These events are central to how Tourwriter meets and builds trust with operators who take software decisions seriously.

William writes about switching systems, from moving off spreadsheets and legacy tools to the questions operators ask when they evaluate travel software, what to look for in a product demo, and what the buying process looks like from both sides of the conversation.

William's articles

Read everything William has written for the Tourwriter blog, from moving off spreadsheets to choosing and switching travel software.