Year in review: Our top resources for tour operators and travel agents from 2017

Keeping with tradition we at Tourwriter have taken some time out in January to reflect on 2017 and take a look through our highlights from our blog. So without further ado, here is our year in review:

Your favourite resources from 2017

tour operator software featuresCreate Quotes That Sell More Travel

There’s a big difference between a quote that just ‘does the job’ and one that really sells your business and its products. Having been in the industry for over 10 years, we’ve certainly seen our fair share of the good, the bad, and the ugly when it comes to quotes!

In this blog, we share our top tips for creating powerful quotes in 2018. Your future customers will love you for it!

costHow Much Should You Spend on Travel Software

If you’re just starting your search for tour operator software then this one is for you! Knowing how much you should invest in a new system can be difficult, especially if you’ve got no baseline to start from.

Use this resource to break down the cost factors and to help you come up with an informed budget for your new tour operator software solution.

crm ultime guideThe Most Important Features You Should Look for in a CRM

Customer relationship management software is used by almost every business in one form or another. It’s where you store important information about your current and prospective customers. Unsurprisingly there’s a lot to consider when it comes to looking for your perfect CRM.

In this blog, we identify which features are important to tour operators and travel agents. From user interface through to the types of reports that works best for businesses like yours. This blog is perfect for tour operators and tour agents looking to scale up in 2018.

 fragmentationUnderstanding Travel Industry Fragmentation

As industries continue to grow and globalise a phenomenon known as ‘fragmentation’ starts to take hold and the travel industry is no stranger to this. Growth in the travel industry has meant businesses are moving to offshore alternatives for suppliers in order to increase profit margins.

In this resource, we explore what travel industry fragmentation really means, understand how it will affect both tour operators and travel agents and we dive deep into the pros and cons of the situation. Knowledge is power!

Some Tourwriter team favourites

travel agency quote softwareHow to Enhance the Visibility of Your Website

Having a website simply isn’t enough anymore. Understanding how to generate traffic to your website with SEO or search engine optimisation is key for ensuring your digital presence is strong coming into 2018.

Take five minutes to read through 5 ways you can quickly and painlessly enhance the visibility of your website.

tour operator softwareMaster Email Marketing for Tour Operators

Email marketing has surged in popularity over the past few years. In this blog we explore how it can help you create stronger relationships with your suppliers, customers, and prospective customers.

This resource will provide you with a brief overview of why email marketing works in the travel industry and how you can use it to get maximum cut-through in your marketing campaigns.

Excel tour oepratorWhy Using Excel May Be Harming Your Business

Excel is an excellent tool for tour operators just starting out…but when you inevitably start to expand your operations it is all too often the source of growing pains for many tour operators.

In this blog we dive into a few of the most common growing pains caused by using manual systems, help you understand the root causes, and provide you with some steps forward as your business grows.

Why travellers should work with inbound tour operators

Why travellers should work with inbound tour operators

We look at the value an inbound tour operator who is a destination expert can provide to travellers. So travellers who choose to work with an inbound tour operator can take their bucket-list trip and experience a trip of a lifetime.

Tour operators role in encouraging sustainable travel

Tour operators role in encouraging sustainable travel

Just in time for Earth Day, we are considering the practical initiatives tour operators can take with each of their travellers to encourage them to travel in a more environmentally friendly way. We discuss ways sustainability can be brought into trips, when planning and completing them.

How we are helping to heal our planet

How we are helping to heal our planet

We are proud to announce the launch of two new year-round global sustainability initiatives that aim to benefit local communities and natural environments around New Zealand, with the hope that we can expand the initiative to include other countries around the world.