Blog resource library for tour operators and travel agents
Why it’s important for tour operators to have control over their content
It may seem like a big investment but taking ownership of text, images and content on your website, social media, promotional material and itineraries can boost the levels of trust travellers have for you as a tour operator. This blog delves into the importance of having control over unique content.
African Secrets Travel Desk
With a passion for educating and inspiring tourists to explore more of Africa, African Secrets Travel Desk is renowned for planning awe-inspiring travel experiences. Wanting to exude this passion and spread the “Africa bug” through their itineraries, the team chose Tourwriter to boost their back-end functionality and provide beautiful itineraries that tourists can view on the go. Read their story now.
Tourism industry statistics for 2020 and beyond
Keeping your finger on the pulse of industry trends is paramount for tour operators’ survival in today’s world. To help you stay ahead, we have gathered the most valuable industry statistics and trends that will help you make decisions for 2021 and beyond.
MacDermott’s Argentina
Striving to be Argentina’s most knowledgeable tour operator, MacDermott’s Argentina proudly showcases South America’s beauty to adventurous travellers. Driven by a desire to dedicate more time to leading their once-in-a-lifetime trips rather than backend processes, the team began searching for tour operator software. In 2019, they found Tourwriter and have been using it ever since to build their renowned itineraries in under an hour.
Domestic tourism: Marketing your way to success
With domestic travel surging in popularity in the wake of COVID-19, tour operators should be looking to perfect their marketing strategies to fully capitalise on this boom. Evaluating sub-branding and marketing channels, leveraging industry connections, and shaping itineraries to the domestic traveller are key considerations that this blog explores.
What the future holds for safari tour operators
Tourists from around the world are enthralled by the adventure of spotting African wildlife in its natural habitat; for many it is a big bucket list item. Lending itself strongly to bubble travel, the luxury travel market, and greatly influencing conservation efforts in Africa, safari tour operators are well placed to thrive when travel returns.
19+ free online tools for tour operators and travel agents
As a tour operator, your time is beyond valuable. In this blog, we have put together a list of our favourite free resources that look to increase your efficiency and reduce workloads. From itinerary images and social media management, to analytics and browser extensions, click to uncover these fantastic online tools.
Tourwriter launches NZ itinerary marketplace to help struggling tour operators during COVID-19
A new marketplace for Kiwis to find and book custom New Zealand holidays has just launched. Love Your NZ, was designed and built by Wellington based tour operator software company, Tourwriter, as a way to combat the harsh impact of COVID-19 on New Zealand’s inbound tour operators. Pairing passionate local travellers with experienced New Zealand travel specialists, Love Your NZ is a free marketing platform that assists those Tourwriter customers specialising in inbound travel, to pivot towards New Zealand’s growing domestic travel market.
5 social media tips for tour operators
As tour operators we understand the need to cut through the noise on social media and stand out from the competition. However, many are unknowingly overlooking a number of ‘quick wins’ that can boost digital engagement. Read on to discover 5 things you can do to take your social media game to a whole new level.
The Consummate Pro
Based in Ireland, The Consummate Pro is passionate about crafting bespoke golf tourism experiences for travellers. From the very beginning, founder, Tom Cotter knew that delivering detailed itineraries quickly to his customers would give his business something special – and that’s where Tourwriter comes in. Delve into this story to find out why Tourwriter is loved by their staff, and how it has reduced the time it takes to create proposals by 90%.