Adapting your digital marketing strategy during COVID-19: A tour operator’s guide to effective marketing without spending a cent

COVID-19 has wreaked havoc on the global tourism industry and for many countries, it is not yet clear when travel will return. When cash flow is unstable and sales are infrequent, it’s hard to know what course of action to take when marketing your business. 

This eBook is designed to help you reimagine your digital marketing strategy, while making the most of the free aspects of digital marketing. In the world of widespread internet use and ever-advancing technology, there’s a lot that you can do online without spending a cent

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This eBook is filled with tips on:

  1. Unique strategies and ideas for marketing your travel business;
  2. What your marketing messages should be;
  3. The best digital marketing avenues to use;
  4. How to use the free aspects of digital marketing to leverage new leads and grow your travel brand;
  5. A whole lot more

 

The discerning traveller buyer’s journey

The discerning traveller buyer’s journey

Ethical travellers, the tourism industry needs more of them if it hopes to regrow in a sustainable way. So how can tour operators identify, sell trips to and encourage more travellers to become considerate of their impacts on the destinations they visit.

Travel Trends to Prepare for in 2022

Travel Trends to Prepare for in 2022

The pandemic forced a transformation in how people travel, so it makes sense that this year’s eBook on travel trends looks at the upcoming season’s changes in three categories, all of which will be influenced in some way by the pantoudemic: shifting consumer preferences, emerging travel styles and booming niche markets.

Sustainable tourism: the tour operator’s guide to responsible travel in 2022 & beyond

Sustainable tourism: the tour operator’s guide to responsible travel in 2022 & beyond

Tour operators play an important role in the tourism industry, and with 72% of travellers believing that it is crucial we act now in order to protect our planet, focusing on responsible tourism is imperative. We’ve put together a comprehensive guide to help you understand the three pillars of sustainable tourism, why each of them is so important, and how you can adjust your business to meet the eco-conscious needs of travelers and the planet.

CRM checklist for tour operators

CRM checklist for tour operators

Customer Relationship Management (CRM) software is a tour operator’s best friend. Not only does this software solution lead to more efficient processes and time saving, but CRM’s can store, collect and manage data to inform successful decision making. To help you find the best CRM we have put together a comprehensive checklist to guide your choice.