CRM for luxury tour operators and DMCs
Manage clients, agents, and suppliers in one centralised system.
Helping the world’s top travel designers and tour operators build and manage relationships
Client personalisation, made effortless.
Know your travellers inside out. With every preference, history, and detail in one system, crafting personalised journeys has never been easier.
Customisable Enquiry Forms
Capture client requirements directly into your CRM. Data flows automatically from your online forms to your database, eliminating manual entry and ensuring every lead is tracked.
Detailed traveller insights
Don’t just store data, use it. Automatically populate booking requests with passport numbers and dietary needs, and export traveller contact lists for targeted marketing campaigns.
Itineraries at a glance
View every itinerary, past and upcoming, linked to a contact at a glance.
Add contacts seamlessly
Traveller details automatically appear in their itineraries, making every journey feel personal and bespoke.
"I can work across three different currencies. I can easily see if all my markup is right, the exchange rate is right. Now I'm working three times faster. Touwriter leaves way less margin for error."
MariaLaura Boldini Creal, Founder, Fantastica Italia
Manage Agencies with Ease.
Manage your B2B partners, commissions, and relationships in one place, so you can focus on building profitable, long-term relationships.
Agent Commissions
Track commissions effortlessly, with multiple calculation methods to choose from.
Automatic pricing
Add agents to an itinerary and watch the pricing table instantly update commissions and margins.
Multiple branding profiles
Apply different branding to itineraries for each agent or partner, keeping presentations polished and consistent.
Partner profiles
Store key information on every B2B partner, from staff details, contacts and more.
Multiple itinerary outputs
Generate digital itineraries, PDFs, or Google Docs—and control exactly which details are visible to each agent.
Agency reporting
Understand which partners are yielding you business, and which ones are holding you back.
The CRM that understands luxury travel.
Deliver the gold-standard care your luxury clients expect with a CRM designed for excellence.
Supplier Data & Product Management
A centralised database for Tour Operators to manage products, rates, and supplier relationships efficiently.
Supplier Contacts & Routing
Store multiple contacts per supplier and control exactly who receives booking request emails to ensure seamless communication.
Pricing, Commissions & Markups
Set currencies, commissions, and markups so costs and profitability are automatically calculated per booking.
Blackout dates & restrictions
Prevent booking errors by flagging unavailable dates and applying specific selling restrictions.
Multi-languages
Store product details in multiple languages, ready to pull into itineraries for international clients.
One source of truth
Store terms, cancellation policies, and payment schedules in one secure location.
Protect your data
Your database is private and protected, ensuring your negotiated rates and supplier IP remain yours.
Frequently asked questions
What is a CRM for luxury travel designers?
A CRM (Customer Relationship Management) for luxury travel designers is specialised software that manages relationships with travelers, B2B agents, and suppliers in one centralised system. Unlike generic CRMs, travel-specific CRMs like Tourwriter store detailed traveller preferences, passport information, dietary requirements, past itineraries, and activity levels to enable truly personalised travel experiences.
How does Tourwriter's CRM differ from standard CRM software?
Tourwriter's CRM is purpose-built for the luxury travel industry. It goes beyond basic contact management to include supplier libraries, commission tracking, multi-language product details, itinerary history, blackout dates, and automatic pricing updates. Standard CRMs like Salesforce or HubSpot lack these travel-specific features essential for bespoke tour operators and DMCs.
Can I manage both B2C travellers and B2B agency partners in the same system?
Yes. Tourwriter's CRM manages both direct travellers (B2C) and agency partners (B2B) in one platform. For B2B partners, you can track commissions with multiple calculation methods, apply custom branding profiles, control which itinerary details are visible to each agent, and generate agency-specific reporting to understand which partnerships are most profitable.
How does the automated enquiry capture work?
Tourwriter lets you embed customisable enquiry forms directly on your website that reflect your brand. When potential travellers submit enquiries, their details are automatically captured and stored in Tourwriter's CRM, creating a new contact record with all the information needed to start crafting a bespoke journey—no manual data entry required.
Is my supplier data private or shared with other Tourwriter users?
Your supplier library is completely private and protected. Unlike other tour operator software platforms that share supplier content across users, Tourwriter keeps your supplier relationships, pricing, margins, and product details entirely confidential to you and your team. Your intellectual property and competitive advantage remain exclusively yours.
What traveler details can I store in Tourwriter's CRM?
Tourwriter stores comprehensive traveller information including passport details, dietary requirements, mobility considerations, activity levels, travel preferences, communication history, past itineraries, upcoming trips, special occasions, and any custom fields you need. This creates rich traveller profiles that enable personalised service at scale.
How does commission tracking work for travel agents?
Tourwriter automates agent commission tracking with multiple calculation methods. When you add an agent to an itinerary, the pricing table instantly updates to show commissions and margins. You can set different commission structures for different partners and generate agency-specific reports to analyze partner performance.
Can I create itineraries in multiple languages?
Yes. Tourwriter's CRM allows you to add product details in multiple languages. When building itineraries, you can easily pull in the appropriate language version, making it seamless to serve international clients and partners without maintaining separate systems.
How do blackout dates and restrictions prevent booking errors?
Tourwriter lets you flag unavailable dates and apply selling restrictions directly to suppliers and products in your CRM. When building itineraries, the system automatically prevents you from selecting restricted dates or unavailable options, reducing errors and ensuring operational accuracy.
Can I apply different branding to itineraries for different agents?
Yes. Tourwriter supports multiple branding profiles, allowing you to apply custom branding to itineraries based on which agent or partner will receive them. This keeps presentations polished, professional, and aligned with each partner's brand guidelines while managing everything from one central system.
How much does Tourwriter's CRM cost?
Tourwriter offers CRM functionality across multiple pricing tiers to suit different business needs. Our Starter plan includes essential CRM features like traveler profiles, contact management, detailed traveler insights, and itinerary history tracking. For businesses managing B2B relationships, our Pro plan includes advanced agency functionality such as commission tracking, multiple branding profiles, agent-specific pricing tables, and agency reporting.
Pricing varies based on your team size and feature requirements. Visit our pricing page to explore plan options and find the right fit for your luxury travel business.