FREE LIVE WEBINAR · TUESDAY 15 SEPTEMBER 2026 · 14:00 BST

Differentiate or Disappear

 

How tour operators and DMCs can use their brand and authentic USP to win more, higher-quality enquiries and get recommended in AI discovery.

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Your hosts

Andy Headington, CEO, Adido

Andy Headington

CEO, Adido

Andy literally wrote the book on digital marketing for travel. Adido are the travel's industries data whisperers, teaching Google and now all the LLMs who deserves attention.

Tom Dunn, Managing Director, Wild Dog Design

Tom Dunn

Managing Director, Wild Dog Design

Tom is clocking up a quarter-century of making travel brands impossible to ignore.Wild Dog Design build travel brands so nice you want to copy them.

Jordan Edwards, Head of Sales, Tourwriter

Jordan Edwards

Head of Sales, Tourwriter

Jordan is on first-name terms with half the DMC world. Tourwriter is the itinerary builder and operating platform that boutique operators refuse to leave.

What we will cover

Changing traveller expectations

Most travellers now arrive already decided, and 56 per cent plan with AI. Where your future customers are really looking.

The value of owning a niche

Specialists commit earlier, stay longer, and spend more. The data behind why a clear focus is a measurable advantage.

How AI treats specialists vs generalists

Why AI amplifies distinct, specialist brands and overlooks the generic ones, and how it decides who to recommend.

Five affordable actions

Practical, low-cost moves to sharpen your USP, build your brand, and get picked up by AI engines.

Live questions

Bring your own. Andy, Tom, and Jordan take real questions from operators and DMCs.