How tour operators and DMCs use brand to win better enquiries and get recommended in AI search.

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What we will cover

Most travellers now arrive already decided, and 56 per cent plan with AI. Where your future customers are really looking.

Specialists commit earlier, stay longer, and spend more. The data behind why a clear focus is a measurable advantage.

Why AI amplifies distinct, specialist brands and overlooks the generic ones, and how it decides who to recommend.

Practical, low-cost moves to sharpen your USP, build your brand, and get picked up by AI engines.

Bring your own. Andy, Tom, and Jordan take real questions from operators and DMCs.

CEO, Adido

Twenty years in travel search. Brings the data on AI, Google, and brand.

Managing Director, Wild Dog Design

Twenty-five years building brands for specialist travel companies.

Head of Sales, Tourwriter

Talks to boutique operators and DMCs every week. The view from the front line.