FREE LIVE WEBINAR · THURSDAY 20 AUGUST 2026 · 14:00 BST
[Differentiate or Disappear]
How tour operators and DMCs use brand to win better enquiries and get recommended in AI search.
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
What we will cover
Changing traveller expectations
Most travellers now arrive already decided, and 56 per cent plan with AI. Where your future customers are really looking.
The value of owning a niche
Specialists commit earlier, stay longer, and spend more. The data behind why a clear focus is a measurable advantage.
How AI treats specialists vs generalists
Why AI amplifies distinct, specialist brands and overlooks the generic ones, and how it decides who to recommend.
Five affordable actions
Practical, low-cost moves to sharpen your USP, build your brand, and get picked up by AI engines.
Live questions
Bring your own. Andy, Tom, and Jordan take real questions from operators and DMCs.
Presenters
Tom Dunn
Managing Director, Wild Dog Design
Twenty-five years building brands for specialist travel companies.
Jordan Edwards
Head of Sales, Tourwriter
Talks to boutique operators and DMCs every week. The view from the front line.