Tourism Trends

The discerning traveller buyer's journey

The discerning traveller buyer’s journey

Ethical travellers, the tourism industry needs more of them if it hopes to regrow in a sustainable way. So how can tour operators identify, sell trips to and encourage more travellers to become considerate of their impacts on the destinations they visit.

How to create tours for reunion travellers in 2022

How to create tours for reunion travellers in 2022

As travel resumes, one of the first things people around the world will be doing is travelling with one intention: to be reunited with loved ones. Here’s few things your tour operator business can do to take advantage of this emerging niche market.

Travel Trends to Prepare for in 2022

The pandemic forced a transformation in how people travel, so it makes sense that this year's eBook on travel trends looks at the upcoming season's changes in three categories, all of which will be influenced in some way by the pantoudemic: shifting consumer preferences, emerging travel styles and booming niche markets.