Marketing

Digital marketing for tour operators

A Tour Operator’s Guide to Building a Powerful Digital Marketing Strategy

Did you know that only 50% of businesses currently have a digital marketing strategy? In this eBook we explore how the digital world is influencing travel and uncover ways your tour operator business can get better prepared to stand out from the competition.

Your Guide to Global Travel Trends in 2019

Travel is an ever-changing industry, diversifying and expanding throughout the years, with 2019 being no different. Dive in to this eBook to uncover some of the biggest trends on the horizon, understand how they will impact your business and what you can do to prepare for what lies ahead in this exciting industry sector.

Why your marketing budget should include travel trade shows this year

Why your marketing budget should include travel trade shows this year

For a tour operator business, when it comes to setting budgets and deciding where to invest your time and money each year, the value of travel trade shows may not always be clear. Let us give you three reasons why you should attend a trade show in 2019.

niche tour operator

The Changing Face of Travel: A Tour Operator’s Guide to Niche Markets

As the travel industry continues to flourish, the need to focus on a niche is becoming more apparent. In this eBook learn why truly specialising can have such a positive impact on a tour operator's bottom line. Get inspired with a deep dive into niche markets that are taking the industry by storm.

luxury tour operator brand

The Ultimate Guide to Building your Luxury Travel Brand

Join us in this eBook as we dive deep into the luxury travel market. Uncover some of the key contributors to its growth and learn just how big this market truly is. Discover tips and tools on how to gear your Tour Operator or Destination Management company for success in this unique and interesting market.

Tour Operator Web Security and marketing

How website security can impact your marketing efforts

Is your tour operator website secure? The latest changes to Google’s algorithm means insecure websites are being penalised. Find out why web security is important for your business and what you can do to stay ahead of the competition

Tour operator digital marketing strategy

Tour operator digital marketing strategy guide – part 2: the how

Social media, paid advertising, website design, and email marketing...it's enough to make your head spin. In Part 2 of this 2-part series, we explore what makes up a digital marketing strategy and provide you with some actionable tips to bring into your business.

Digital marketing strategy for tour operators

The tour operators’ guide to creating a digital marketing strategy – part 1: the why

Creating a digital marketing strategy is one of those things that’s more than likely on your ‘To Do’ list, but often gets put aside for the more pressing issues your business encounters in the day-to-day. You know you’ve got to get it done but it often falls into the too hard basket, right?

tour operator software

How to master email marketing for tour operators

Email marketing has grown in popularity over the past 5 years. Its uprise is mostly attributed to the explosion of growth and sophistication in the marketing technology sector, which has grown by at least 40% every year for the past 3 years. Email marketing, although once considered ‘old and outdated’ is certainly back in vogue, with over 80% of businesses reporting that they currently use email marketing.

Does your tour operator company have a digital strategy? – How to use it in your travel business

This month we’ve been diving deep into the world of digital, and more specifically how an effective digital strategy can mean great things for tour operators and Destination Management Companies (DMCs) - it really is a brave new world! In case you missed it, check out Part 1 where we talk about all things mobile.

Does your tour operator company have a digital strategy? – Online itinerary publishing

Tour operators and DMC’s (Destination Management Companies) can provide a customer experience that traditional high street travel agents simply cannot match.